How to Attract Audience Prior to Launch

Launching a show gives you a reason to tell the world about what you are working on. Shout it from the rooftops, as they say.

The power of the announcement is major. Consider doing all of the things you have heard about , or perhaps done in the past for your products and services, such as press releases, outreach to partners, marketing to your existing customers and certainly posting all about it on your social profiles.

Try to carve out at least a month, prior to launch so you can get a couple messages out each week about what people can expect. Follow the simple process below.

Process to Launch

Announce show on social, email, and via partners
Send reminder about launch via social, email and partners
Send last chance reminder about launch via social, email and partners
Send launch message with link to content
Follow up and say thanks for launch

Creating Launch Messaging for Your Target Audience

Remember the treatment you wrote? Pull the target audience messaging that you created earlier in the process and dust it off.

Build another list (just like you did for guests). Develop another value proposition, just like you did for guests. The only difference is that this exercise is about your target audience (i.e. listeners / watchers).

Design assets – the look and feel of your show

Revisit the show planning position of your show development process. You likely already created a look and feel for your show. Now, use the messaging from the section above to customize those materials and load them into your email, CRM and/or social tools.

To Do List for Launch Messaging

Draft intro message for email, LinkedIn and Voice
Build a list of target viewers
Email, Call, text
Post on Social Media
Integrate on your website
Push messages anywhere that potential viewers spend time
Request partners to do the same, including the guest speaker.

March 30, 2022March 30, 2022

How To Invite Guests to Join Your Podcast or Show

Guests can impact your show in a major way. A guest can bring awareness to your show, if they have an audience or following. A credible guest can give your show credibility for your target audience. Simultaneously a guest can damage your brand if they are not credible. If you host somebody that has limited knowledge on a topic that you want to present, then your audience will associate that experience with your brand.

You need guests to make things work.. The one caveat would be if you had planned a series that features your host walking through expert content as the sole character in the production.

For this example, let’s assume you want guests on your show. This article is designed to help you plan and reach out to potential guests.

List – decide what type of guests you want on your show

Start by making a list of target guests. Make a list of targets and why they would be good for your show. Look at the list and try to pull out the variables / traits that are common between your example guests. You are looking for a pattern so that you can establish a process to invite guests over time.

For example, we made a list of different stakeholders at Green Circuits, when we launched the Green Circuits podcast. The objective of the show was to showcase talent in the building and create engagement with past customers. We used the show to highlight unique processes and views on the Green Circuits Team. We reached out to team members by email to gauge interest and offered them topics that were relevant to their job responsibilities.

Example Traits:

Job Title
Age
Expertise
Industry
Activity on Social media
Connection Type

Value Proposition – create an explanation about why the guest would want benefit from joining the podcast

Value proposition is defined as a promise of value to be delivered, communicated, and acknowledged. It is mostly used in sales.

Use a value proposition when you approach a guest to join your show. The value proposition will become a big part of your message when you go to invite guests.

Sure – if you know the guest, it is possible that they will join as a favor, without all the formality. However, most shows developed by organizations want to accomplish an objective by producing the show. In order to get the best results, you want to consider value throughout your development so you are able to replicate processes that help the show sustain itself. Ask yourself, how does the show help your guests. Ask yourself, how does the show help watchers or listeners. You don’t want to end up in a situation where if you run out of friends, you don’t have any guests on the show. Alternatively, if you can offer guests value for joining the show, there will be demand for the guest spots.

Questions to consider when writing the value proposition

What is the topic?
Who would be interesting to speak with about the topic?
How does this topic benefit the guest?
How does joining your show benefit the guest?

Example Value proposition

Join our show and we can help position you as the expert in local real estate, in front of our audience who are marketing experts and may be interested in partnering on a campaign about real estate content.

Outreach – How to Reach Out to Potential Guests and Schedule

Now comes the work. Most connections between show and guests start out with email or social messaging. Reach out to the guests and invite them to your show. Don’t be offended when you get rejected or when there is no response. This piece of the process is a numbers game. It gets easier after the first one. Again, you want to build a process to attract guests with value but you could jump start things with a friend at first. Showing example episodes helps alleviate concerns about your intentions or the production value that can come up when guests consider joining a new show.

Intro Message – drafting, sending and follow up

A guest outreach message should consist of a warm greeting, value proposition, options for timing and next steps and example, if you have one. This allows the target guest to make an educated decision about their interest. Always leave your contact information so the target guest can follow up and clarify if they want. In addition, offering your personal contact information personalizes the process and begins to build rapport.

Elements of a guest outreach message

Warm greeting
Ask
Value proposition
Link to book
Link to example
Personal contact information

Depending on your hosting setup, you could consider having the host send these messages. Bigger shows may have a production assistant that can help with this process. Smaller shows may have the producer / host perform all of this work.

Draft an intro message to invite guests via email, Linkedin, Instagram or voice. We recommend that you adhere to a 3 step process, where you email, call and text every time you perform outreach. This ensures that your target guest has seen your message. We do not recommend over messaging in terms of number of days. A good rule of thumb would be to reach out one time per week. After three weeks, move on to the next guest target.

Send Messages

Send your guest outreach message to 10 target contacts. If you book somebody, that is fantastic. If you do not book anybody, consider adjusting your message and/or reaching your contact list via a different method.

Scheduling & Initial Survey

Allow your target guests to schedule with a service like Calendly. This makes it so the guest can select the best time for their schedule and so there is no back and forth about timing. Secondly, Calendly allows you to collect information about the guest during the booking process and you can automate a lot of the messaging. You can even provide them instructions about how to prepare for the show via automation on Calendly.

March 30, 2022March 30, 2022

Planning Your Host & Style

A good host makes a good show. And at the same time, your host doesn’t have to be the next Oprah Winfrey to make a show work.

But before diving into production, you are going to want to identify who will host and plan some details around their approach, such as tone and style.

Contentz recommends that organizations make sure that they can replicate host talents enough to produce a quality, recurring show that helps you reach your objectives. A worse case scenario would be producing a show and then the host leaves. If this is not planned for, then it would kill the show and likely waste lots of resources that have been invested to that point.

Plan your hosting approach to where the show can go on whether the host is available or not. This takes understanding your approach to the guests and how to engage them.

Types of Hosts

There are three types of hosts that lead shows from the audience perspective. It is important that you choose your host style prior to getting too far in production.

Interviewer

An interviewer style host will guide a show with question asking. They can deliver facts in an opening and closing segment, but they are not relied on for opinion in any way. They prepare a list of questions and tend to be warm enough to get the guest comfortable and to help them start talking but they rarely conflict with a guest. They are a facilitator.

You can find interviewer style hosts online, in your office and at Contentz. The good part about planning your show with an interviewer style host is that you can easily replicate the show, whether they are involved or not. The downside of this host style is that they are not a subject matter expert in the topics that are explored on a show. For example, medical companies often want a subject matter expert to interact with doctors about medical procedures.

Notes on Interview Hosts

Script consists of questions
Style is warm and friendly – keeps the conversation going
Research for these hosts can be easier because it is all new

Scripted

Some shows are planned with an entirely scripted host. This can be an extremely engaging method of hosting; however, it is also very expensive to produce. This host style is very useful for story telling. It also allows for some acting and more relevant sound effects that can also create engagement.

In the case of scripted podcasts, the actual host feels more like a narrator.

A fantastic example of a scripted podcast host is the Business Wars Podcast, where they explore the back stories about how different companies were in competition and even highlight individuals. Business Wars explores rivalries such as Coke and Pepsi, Blockbuster and Netflix and more. Their objective is to grow its audience in order to sell advertising.

Notes on Scripted Host

Pre-written dialog
Requires substantial editing
Can be highly engaging with good writing

Big Personality / Subject Matter Expert

The third host type is categorized as a subject matter expert but you can also think about it like the ‘Big Personality’ host type. This host tends to be very memorable and it is difficult to script or imitate this style. Think of this host as talent. Not every organization that wants to launch a media show will have access to this type of talent.

Big personality or subject matter expert types of hosts generally need to be willing to put their opinions out before the guests. Sometimes this can be awkward between host and guest. In that way, it is important to understand this is a place for conflict. Rush Limbaugh and Sean Hannity of Fox News are great examples of hosts that have big personalities and have created massive followings by putting their personality out on display.

If you are trying to replicate this style, you will need access to somebody who can consistently put their ideas out and defend them. There is a natural conflict in that approach and it makes for great content, but it is also important to understand the formula before diving into this approach.

Subject matter experts can achieve an engaging show without conflict. Jason Walter hosts a real estate market show in Sacramento that does this very well. The host talks through market data and provides high quality analysis. The upside to this approach is that you can definitely position yourself as an expert if you know facts about a valuable topic. The downside is that data and being right can be boring to watch. Be careful about approaching the subject matter expert style without considering these points.

Notes on Big Personality / Subject Matter Experts

Requires consistent talent
Requires consistent points of view
Must be prepared for conflicting points of view from guest
Can have huge upside if you can replicate

Next Steps

Work with your team to decide which hosting approach will work best to achieve your objectives. Analyze your strengths and weaknesses within your team. What is the best approach to create a replicable, consistent show that drives results for you?

March 29, 2022March 29, 2022

Cheat sheet – Start a Professional and Engaging Media Show With 7 Decisions

Congratulations on making it through the media production planning module of Contentz’ courses!

You should have a fantastic vision, documented in a treatment document. You may have even added a competitive analysis section and target audience profile.

The next step is to create the show. We have boiled this process down to 7 steps. Save this page so you can revisit the process and / or order services from Contentz vetted partners on Fiverr.

Define the theme of your media production.

The theme is similar if not identical to the summary section within your treatment document. It should speak to the tone of the show and help a reader understand what to expect in terms of who, what, when, where and why. Using a framing device to help people get the concept quickly is always great. Here is an example: it is like Good Will Hunting meets the Daily Show. The theme is extremely important because it will help prepare guests, hosts and continue to define the way that you show is presented publicly in terms of messaging.

Who Will Host – self service or hire it out?

Who is going to host your show? Obviously, this is a big part of things. Think about this in detail, from both the obvious and less obvious ends of things. For example, it is easy to think that you will host your own show. However, we recommend that you revisit this thinking and how many episodes you are planning to produce. If you are the host, you must be realistic about your strengths and weaknesses. Can you legitimately hold the attention of your target audience? If yes, great! If not, consider hosting with a professional host that can sit in and hold a conversation. While you may be the subject expert on the matter, sometimes it results in more engaging content to have a host that doesn’t know tons about the topic, but where the host is great at engaging guests and helping them explain their position on things. Contentz maintains a network of hosts that can jump in and host media productions on various topics.

Topics – series or topics, chicken or egg, guests or objectives

Plan 10 topics before you start production. But note that one distracting aspect to Contentz media planning is that we have attached a process to a creative process. And, any creator knows that process doesn’t necessarily come before an idea. Please note that topics work this way perhaps more than any other aspect of the show development process. A great topic can attract a fantastic guest. Or, a fantastic guest can create the topic. A series concept, where you plan a group of topics based on the idea of a series objective, could trump them all because it gives you the momentum to attract multiple guests versus one off. Anyway, try to plan 10 topics before you launch. This will help with momentum and you may see a pattern surfacing certain guests or even a series that appeals to engagement from partners.

Guests

Make a list of 5-10 potential guests before you launch. This process, coupled with the topic task above, will help you massage out the reality of the show. You may need to seek out different guest types if you can’t get engagement on your topics. Or vice versa – you may need to re-write topics. Another recommendation is to try random guests, who you have no connection with personally. While it is always good to seed initial guests with personal contacts whom we can trust, it is also invaluable to reach out anonymously and get real world feedback about what you are trying to do. Leverage your treatment and summary data to help improve engagement. Once you have episodes up and running, then the episodes can speak for themselves, but that awkward time when you don’t have any content to point to can be less awkward if you present a professional treatment document for review.

Look / Feel

Create a logo for your show. You can visit fiverr and get a professional example for about $50. Add this to your treatment and now you look uber professional. Take the logo, log onto Canva and create some social graphics as well. You can toy around with Canva to establish a social media kit, or different graphics that can be used to promote on LinkedIn, Facebook, Twitter, Instagram, YouTube and more. Canva is an awesome tool that is super inexpensive and makes you look professional. Have the look and feel ironed out before you release your first episodes. You will need these assets to promote the show before and after release. Also, just in case you were wondering, sure – you can wing it and have a show that deliberately looks low budget. Yeah – sometimes you see that, like on Borat or whatever, but it is limiting. Not everybody gets the joke and nobody is going to shame you for looking professional.

Viewers

Take the data from your target audience worksheet earlier in this process. Edit the summary and traits. Decide how you will engage potential viewers prior to release. Decide how you will engage potential viewers after launch. Write out a couple of bullets in the treatment plan and develop any assets (look/feel) above. Free examples are email or publishing to your social profiles, or partner outreach to promote your show. Paid examples are Instagram advertising or pushing out a paid LinkedIn message.

Timeline

Captain obvious here but you are going to want to establish an ongoing production schedule.

Example

Monday: promo, editing
Tuesday: release, weekly production meeting
Wednesday: post show promo, interview for next episode
Thursday/Friday: guest outreach, pre production

March 29, 2022March 29, 2022

Run Competitive Analysis on YouTube, Apple Podcasts

Look at some real world examples before you start recording episodes of your show. Stepping through a competitive analysis can help save you time, heartache and budget when you are starting a new media production.

Apple Podcasts and YouTube actually serve as fantastic resources around competitive analysis. The podcast, video interview and webinar formats are established enough to where you can likely search and find similar shows online to what you are trying to produce. That is not to say that you shouldn’t produce your idea or that your idea is not unique enough to get traction. The world is moving so fast that a quality production is always relevant. And, your distribution method can also add tons of value to your show.

Consider the competitive analysis piece as a way to differentiate your show and also as a way to identify what success looks like before you spend too much money.

Process to perform competitive analysis

Identify keywords
Pull up YouTube and search the keyword
Make a list of videos that address the topic
Watch them and read the comments
Revisit your mission and treatment. Do you still believe it?
Make a list of topics that you would like to address or improve on in your show.

Questions to ask during competitive analysis

What are the main topics / problems that your industry solves?
Who are your top 3 competitors? What is their presence like on Youtube, Instagram? Linkedin?
Do your competitors offer a show?
What topics do they cover on their web page?
What guests / relationships do they promote?
How can you differentiate from competitors?
How are competitor shows formatted?

Series & Episode Planning

Consider the format of your show after performing your competitive analysis. There are two questions to ask at this time, as you revisit your treatment and episode planning.

What topics have you logged during the competitive analysis?
Do the topics stand out differently than what you had originally planned?
Are there major topics that are connected that would justify a series within the show? Groups of related topics can present an opportunity. Note this for later in our show development series. A series can be a great way to initially engage sponsors for your production.

Going through the process of competitive analysis and decisions around the topics and tone are valuable for your long term success. Of course, you will continue testing and evaluating as you release episodes and get engagement with your audience. But, some self check prior to an initial release can be very beneficial, especially if you are investing launch dollars.

March 29, 2022March 29, 2022

How to Define Your Target Audience

It used to be that only television producers and the government cared about the target audience. Now, every role in every organization talks about their target audience.

Think of your target audience as the a person you want to talk to. With media production, you know that your message is going to reach a wider audience than just one. But sometimes it’s easier to define a single member of your audience as the target and then add variables and traits from there.

The definition of target audience in the dictionary is: a particular group at which a film, book, advertising campaign, etc., is aimed. Likely, your podcast, zoom panel, eBook or webinar target audience your target customer. However, we have clients that use media production to reach their own employees or potential channel partners as well. Your target audience is really whoever you want your media to appeal to.

Defining your target audience helps in several ways.

First off, it helps to craft the content and write. Having a particular target audience in mind when planning your media and messaging is helpful to maintain your relevance and context. If you write without understanding your target audience, then it is highly likely that your target audience will not engage with your content. It is important that you content is valuable (useful) to your audience. Understanding what makes your target audience’s life easier will help you write better content for them. Secondly, understanding your target audience helps you make decisions about distribution. For example, where can you reach your target audience. How should you best get your content in front of them? In advertising, you will need these parameters to order ads and to help make them effective.

Questions to answer when defining your target audience

We have compiled several questions that help navigate the process of research to define your target audience with precision.

Who are you trying to reach as your target audience?
What are the interests of your target audience?
How does your target audience spend free time?
What platforms and entertainment topics would your audience consume?
What problem does your audience need to solve in order to make their life better or improve ROI?
What industry does your target audience work in?
What job titles do your target audience members hold?
What age demographic is your target audience?
Where do they live or work? (Geography)?

March 29, 2022

How to Write a Treatment to Support Your Media Production

A treatment is a document that presents the story idea of your show before writing the entire script. It serves as a working document in many cases, where collaborators can understand your concept and continue to improve your plan until production.

Once production starts, then the treatment can serve as the outline of how things came to be. Think of the treatment as a style guide that can be referenced in order to make sure your plans are coming together correctly.

Elements to include in your treatment

Working Title

Write the Working Title of your production. Try to keep it concise and specific to your market and objectives.

Summary of show

The summary should be 100-200 words that illustrate who, what, when, where and why. A collaborator can ideally read this summary and get a sense about how the show works and what it is about. Framing devices comparing your show to two other shows can be helpful. For example: it’s like Good WIll Hunting meets daily show. A reader immediately thinks of understated smart people on a humorous talk show. It gets them there quickly.

List objectives of show

Try to establish numbers that you are trying to reach. What is the objective of the show as it relates to your target audience? Here are a couple of examples: we want to reach 1,000 subscribers on YouTube. We want to get 10,000 streams on our channel this year.

List strategies to reach objectives

Think through how you will achieve the objectives with your project. Support the objectives with strategies that you write out to get there.

List tasks

The tasks section should illustrate what you have to do in order to execute your strategies. This will become a list that can be used by you and your production team to successfully build out your production.

Ancillary Information

Beyond the main points of your treatment, it is important that you collect ancillary information about your organization so you can continue maintaining a consistent voice between collaborators.

Ancillary information is part planning and part legacy information about the business. We have assembled some examples below to help illustrate other stuff to think through and document in your treatment.

Mission of Your Organization
Target Audience
Company Facts
Differentiator / Value Prop: How do You help you audience?
List at list three episode concepts
Characters / Guests
- Name
- Description
- Title
- Company
- LinkedIn Profile
- Website bio
List 3 experiences / topics to explore with guests
What is the purpose of the interview
Any stories that we should inquire with guests about?
List Upcoming Guest concepts

March 29, 2022March 29, 2022

Start With a Foundation Meeting to Define Your Show

A foundation meeting is the best way to get started. Whether you are developing a podcast, zoom panel, article series or video production, start with a foundation meeting.

The learnings from your foundation meeting will ultimately feed into your treatment and show development. A foundation meeting is an important part of your media production.

Once you get your show in the air, up and running smoothly, then you will host production meetings. The foundation meeting is a great way to get it all out in one sitting. Plan on at least one production meeting per week once the show is occurring regularly.

Elements of a foundation meeting

Identify Objective – what do you want your media to result in?

Start by exploring the objective of your media messages. Think through your products and services. How will your audience react in the best case scenario? You will want to craft you show to drive these results. Simultaneously, it is impossible to control the outcome of a media production in every way. Plan to revisit your objective as you see your audience adjust to the media and respond.

Target Audience – who is your media designed to engage?

Define your target audience? Some people say the target audience is obviously our customer base. This can work great. On the other hand, media can be used to help in any area of your business. We have seen clients target their own employees to drive an objective, or partner channels, or the general public. Start with your objective and then move to the target audience. Your content (media production) can help build a relationship and shape views within your target audience. Establish what you want them to do when they hear your show and start following it.

Differentiator – how are you different from the competition?

A differentiator is important in your product and services, just like it is important for your media offerings. What sets you apart from your competition, as you reach to build a relationship with your target audience. Take a look at what other people are doing. Decide whether you like it or not.

Top 3 Sales points – support your differentiator

Clearly list your top 3 sales points that support your differentiator and help propose value. What are they? Write them out. Start to visualize where you can emphasize this with your target audience.

Schedule: episodes and phasing

Consider how many episodes you plan to release, and think about phasing, where you release a set of episodes and then measure results. Plan to release episodes by phases to stay connected with your audience. It may seem great to release an episode every week when you first start. Consider whether that is realistic. Like most aspects of business, you will want to fulfill your promises to your audience just like you want to exceed expectations with customers. Don’t bite off more than you can chew.

March 29, 2022March 29, 2022

How to Book Time With Contentz Show Development

Book Contentz studio support in a remote capacity or in person at our Roseville, CA location. If you book one hour, prepare 30 minutes of recording time and 30 minutes of pre production, setup and post production.

Log onto calendar tool
Check for open times
Select time and enter details on survey

Studio Booking

You will need to provide the following information in order to book studio time or support. If there are questions, Contentz will follow up by email for clarification.

Name
Company
Email
Title
Cell Phone
Website
Type of media production (check all that apply)
- Photography
- Video
- Audio (podcast)
- Zoom Panel
- Creator campaign
Services
- Capture (video, audio, still)
- Engineer (yes / no)
- Writing (brainstorm, storyboarding, scripting, article)
- Editing
- Distribution

March 17, 2022March 25, 2022

How to Position Yourself as an Expert in the Printed Circuit Board Industry, With Dan Beaulieu

Positioning yourself as the expert in your field is critical for businesses in order to break through all of the noise and competition on social media, the internet and globally. Content makes this possible. But it takes hard work.

Many businesses sell similar products, so how do you differentiate yourself? Why do people do business with you? Do you have 50 years of experience in a niche field? Who is your audience? Why should they seek your expertise?

Contentz had a chance to meet up with Dan Beaulieu, an industry leader in strategic sales and marketing in Electronics Manufacturing Services (EMS). His company has supported many millions of dollars in sales revenue over the years, and Beaulieu shared his secret sauce to separating yourself from the competition when he joined The Content Podcast, with Contentz LLC. The Content Podcast explores – becoming the expert, collaborating with other experts, and publishing regularly. Let’s explore these in-depth through the eyes of a professional in the Electronic Manufacturing Services industry.

Become the Expert

Carve out your niche in the industry you serve. Establish yourself and your team as the expert. You need to be well vested in your field of expertise – live it, breathe it, dream it, drive it. It may take time to foster your knowledge.

The way to do this is with content creation. Content creation is the best because it creates opportunities to showcase your expertise.

Articles: Dan uses articles to provide solutions to his core audience.
Podcast: Another type of content is a podcast. A podcast offers the opportunity to explore a subject in great depth and keeps your audience engaged in the conversation. Click here to read more about podcast creation at Contentz remote studio.
Zoom panel production: Zoom panels make for great content – offer greater insight using a highly-visual platform, allowing engagement with the audience.

When you start producing content, focus on the elements below. Plan your episodes.

Share experiences
Ask questions
Be humble
Be in it for the right reasons, not just to make a buck

To do this, Dan suggests regularly publishing content. He has a schedule and sticks to it. The schedule includes several topics that customers need support in. Within each topic, there are a couple of sub-topics to explore. These sub-topics define the who, what, when, why, and how, providing greater insight into solutions for your readers. Consider the content from multiple perspectives (audiences); this will uncover other topics and offer greater depth to explore.

Provide solutions to your audience’s pain points.

What is holding them back from achieving their goals?
What stops them from completing x?
What challenges do their supervisors have trouble with managing them?

Collaborate with Experts

Network and collaborate with industry experts and a regular basis. Be purposeful in your pursuit of becoming/showcasing your expertise. Find people who complement your skillset and those that challenge you to reach greater heights. Here is a great article – 5 Ways to Improve Collaboration with SMEs, offering guidance for fostering collaboration.

Find the social media channel that best fits your business’s marketing needs. Dan and his team utilize LinkedIn to engage with their audience and publish content regularly. They also connect via email newsletters and Zoom meetings, including in-person meetings.

Publish Regularly

Establish a cadence for communication pieces. Determine how frequently you and your team can commit to publishing content. A well-thought-out plan needs excellent topics, a routine for producing the content, techniques for flushing out articles to make them worthy of reading. Check out the Contentz Editorial Calendar – where you shop by the industry, for various content pieces, like articles, podcasts, webinars, and more.

Most importantly, you have to start somewhere. Yes, we all strive for perfection. But. The reality is you need to start somewhere. Over time, we all get better. Things become more manageable, not because things have changed, but because we have done them enough, you know the ropes – what we need to do, when we need to do it, and how to get it done.

Regarding marketing content, it is incredibly beneficial to explore various mediums to share your content, like an article, video, or podcast. Support your audience by providing content in multiple mediums. You will discover that some of your audience pays more attention to the podcast, others prefer the newsletter, and some just want a video.

Dan Beaulieu of DB Management Group

Dan is a seasoned veteran of the Electronic Manufacturing Service industry. There is not much he has not seen or been a part of. During The Content Podcast interview, he sheds light on his secret sauce in how he positions himself and his team as experts.

“So everything out there I’m trying to learn about and …find somebody who knows better than I do and partner with them.“

Click here for the podcast interview, and learn more about being an expert.
Click here for You Have to Be Impactful, a DB Management Group article.

Conclusion

As Dan Beaulieu of DB Management Group mentioned in our podcast, “It’s kind of like being a psychiatrist. You don’t call people out and say, hey, I hear you need me. I hear you got trouble. We put columns out there, and after a while, people call us. When I show up, I’ve had people open up a door and say, here are your columns right here. I’ve been saving them for years, knowing there was a day I was going to call you. And it’ll be a column that’s seven years old.”

Putting out content is a long game. It is an investment in you and your organization’s future as much as serving your immediate needs. Be the expert and let the world know it! Spend time developing your plan, but do not let it encompass you to the point of paralysis.

The most important part of this journey is to start. And to push yourself to a regular posting schedule, you will see an improvement in your content over time. One day, you will see the fruits of your labor. Good luck; now go get ’em!

For tips on elevating your content creation, contact the team at Contentz today.