Look at some real world examples before you start recording episodes of your show. Stepping through a competitive analysis can help save you time, heartache and budget when you are starting a new media production.
Apple Podcasts and YouTube actually serve as fantastic resources around competitive analysis. The podcast, video interview and webinar formats are established enough to where you can likely search and find similar shows online to what you are trying to produce. That is not to say that you shouldn’t produce your idea or that your idea is not unique enough to get traction. The world is moving so fast that a quality production is always relevant. And, your distribution method can also add tons of value to your show.
Consider the competitive analysis piece as a way to differentiate your show and also as a way to identify what success looks like before you spend too much money.
Consider the format of your show after performing your competitive analysis. There are two questions to ask at this time, as you revisit your treatment and episode planning.
Going through the process of competitive analysis and decisions around the topics and tone are valuable for your long term success. Of course, you will continue testing and evaluating as you release episodes and get engagement with your audience. But, some self check prior to an initial release can be very beneficial, especially if you are investing launch dollars.