Announcing: The CNAA Sports Administrators Podcast + Case Study


Introducing: The CNAA Sports Administrators Podcast


The CNAA Sports Administrators podcast is an exciting new development for Catholic National Athletic Association. The podcast will be hosted by Contentz Studio and is a great opportunity to stay up to date on the latest news and trends in the high school sports world. 


The CNAA’s mission is to provide career networking opportunities and best practices content and events for Catholic High School Administrators. With the launch of the podcast, the CNAA is now offering an informative and accessible way for administrators to stay informed about the latest news and trends in athletics. The podcast provides a wealth of information for administrators, with topics ranging from career advice and job search tips to the best practices for running a successful program. 


The podcast will features interviews with some of the top names involved, discussing their experiences and advice on how to best manage and lead a team. The podcast is available as a free download on all major podcast streaming services. This makes it easy for administrators to access the latest episodes and stay informed. 


Why You Should Join and Tune In To The CNAA Sports Administrators Podcast


One of the biggest benefits of the podcast is that it provides an opportunity for administrators to learn from experts in the field. This is especially useful for administrators who may not have the opportunity to attend conferences or other events. By listening to the podcast, administrators can stay informed and up to date on the latest trends in the sports world. In addition to providing up-to-date information and advice, the podcast also offers a great opportunity for networking. 


Guests on the podcast are often high-level administrators and experts in their fields, providing a great opportunity for administrators to connect with potential mentors or contacts. The CNAA Sports Administration podcast is a great resource for Catholic High School administrators. The podcast provides a wealth of information on career advice and best practices, while also offering the opportunity to connect with top administrators and experts in the field. For administrators looking to stay informed and connected to the latest news and trends in the sports world, this podcast is a great resource.​​


The podcast highlights specific topics related to the job of an athletic administrator, such as budgeting, facility management, and recruiting. Through the podcast, athletic administrators are able to discuss the latest trends in their profession and share advice and best practices with their colleagues. The CNAA Sports Administrators podcast also provides a platform for networking and connecting with other athletic administrators. 


Through the podcast, listeners are able to interact with other administrators who are experienced in the field and learn from their experiences. Networking is essential for career advancement, and the podcast provides an avenue for Catholic high school athletic administrators to connect with others in the field and develop relationships with potential mentors. 


In addition, the CNAA Sports Administrators podcast offers valuable content and events for Catholic high school athletic administrators. Through the podcast, administrators are able to learn about upcoming conferences, seminars, and other events related to their profession. The podcast also provides content on various topics related to the job of an athletic administrator, such as budgeting, facility management, and recruiting. This content can be used to help administrators stay up to date on the latest news and trends in the field. 


The CNAA Sports Administrators podcast is an invaluable resource for Catholic high school athletic administrators in the United States. It provides a platform for networking and connecting with other administrators, as well as valuable content and events related to their profession.


Our Case Study On The CNAA


The CNAA is a non-profit organization that provides networking opportunities and best practices content and events for athletic administrators at Catholic High Schools in the US. It has been successful in reaching its key members, but it needed to find a way to build a platform to disseminate unique and valuable information, find and engage with partners, and distribute the partner and member content in a variety of formats. Contentz was tasked with finding a solution for the CNAA. 


To do this, we planned and executed research and call campaigns, quoting, etc. We also built membership, organized events, produced podcasts and webinars, and wrote articles. The first step in our process was to create a content strategy for the CNAA. This included researching the types of content that would be most effective in reaching its members and partners, as well as what content could be used to reach new audiences. 


We determined which channels would be the most effective for distributing the content. Once the content strategy was in place, we began to build out the platform itself. We focused on creating an easy-to-navigate website that was optimized for mobile devices. We also created an email newsletter system that allowed us to send out updates on CNAA events, as well as partner and member content. In addition to creating the platform, we also worked closely with the CNAA to produce content. This included podcasts, webinars, blog posts, and articles. We worked with the CNAA to create content that was both interesting and relevant to their members and partners. 


Contentz implemented a variety of marketing strategies to ensure that the content was reaching the right audiences. This included social media marketing, email marketing, and search engine optimization. We also worked closely with the CNAA to ensure that their partners and members were engaged with the content we were producing. 


The Contentz team was able to provide the CNAA with a comprehensive solution that allowed them to reach their members and partners, as well as new audiences. We were able to create a platform that was easy to navigate and optimized for mobile devices. We also provided content that was interesting and relevant to their members and partners. 


Overall, the Contentz team was able to provide the CNAA with a comprehensive solution that allowed them to reach their members and partners, as well as new audiences. We were able to create a platform that was easy to navigate and optimized for mobile devices. We also provided content that was interesting and relevant to their members and partners. 


In Conclusion


The announcement of the new CNAA podcast has created great excitement among podcast fans, and the case study of CNAA provided great insight into the organization’s objectives and strategies to reach new audiences. The case study showed how CNAA’s innovative use of technology and creative content has enabled them to engage with a wider audience in a meaningful way. CNAA is well on its way to expanding its reach and impact, and the podcast will be an important tool in furthering this mission.


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Introducing: The Cal-Hi Sports Podcast

Are you a fan of high school sports in the Sacramento and Bay Area? If so, you’ll be excited to hear about the new Cal-Hi Sports podcast. Hosted by Robert Bronstein, the podcast will feature top-performing athletes from the region. Robert is an experienced high school sports journalist, so you know you’ll be getting quality information. The Podcast will feature the top athletes coming out of the Sacramento and Bay area. 

High school athletes have a unique opportunity to be featured on sports podcasts and share their stories with the world. A sports podcast is a great way for high school athletes to gain exposure, build confidence, and even receive recognition from coaches and scouts. Athletes will be asked about their past experiences in sports, talk about their lives and discuss their goals for the future. 

The Cal-Hi Sports Podcast can be an incredibly rewarding experience for high school athletes. It can provide an invaluable platform for sharing their stories, building confidence, and gaining recognition from coaches and scouts. It is definitely an opportunity worth exploring for any high school athlete.

In this article, we will be discussing the benefits and opportunities of The Cal-Hi Sports Podcast.

The Benefits Of The Cal-Hi Sports Podcast


The Cal-Hi Sports podcast is a great opportunity for athletes and coaches to get their stories shared and gain recognition. Being featured on the podcast can provide amazing benefits for those looking to expand their influence and reach. 

The Cal-Hi Sports podcast provides a platform to share your story. It is an opportunity to showcase your successes, struggles, and experiences to a wider audience. It is also a great way to connect with other athletes and to help motivate and inspire others. Being featured on a sports podcast can be an invaluable experience. It provides an opportunity to share their story and showcase their talents to a large audience. High school athletes can use the platform to discuss their training, fitness goals, and any struggles they may have faced. It is also a great way to stay connected to the game and the community. 

Being featured on the podcast can help to increase your visibility and gain more recognition. The podcast is broadcast on multiple platforms and streaming services. This makes it easier for people to find out about you and your accomplishments. Thirdly, it can also be a great way to connect with other professionals in your field. 

By appearing on the podcast, you will have the opportunity to network with other professionals and build relationships. This can lead to more opportunities and help you to expand your reach. Finally, the podcast is a great way to help promote yourself and your brand. Being featured on the podcast can provide you with an opportunity to showcase your skills and abilities, and to demonstrate why you are the best at what you do. 

Being featured on a sports podcast can also be a great way to attract the attention of coaches and scouts. Professional teams and organizations are always looking for new talent and a sports podcast can be the perfect platform to showcase your skills. It can be an invaluable tool for getting noticed and making a name for yourself in the world of sports.

The Cal-Hi Sports podcast is a great way to gain recognition and increase your visibility. It is an opportunity to share your story and connect with other professionals in your field. It can also be a great way to promote yourself and your brand.

What To Know And How To Prepare When Going On The Show


When preparing for the Cal-Hi Sports Podcast, there are a few key things you should keep in mind. A virtual interview is just as important as an in-person interview, so you’ll want to make sure you’re as prepared and confident as possible. Here are the key things you need to know when going on a virtual interview. 

Before your virtual interview, you should test your technology to make sure it’s functioning properly. Make sure your laptop or computer is charged, that your microphone is working and that your video connection is strong. It’s also important to ensure that you have the necessary software installed so you’ll be able to join the meeting. 

As with any interview, it’s important to research the company and position you’re applying for. Learn as much as you can about the company’s mission and values, and prepare questions that demonstrate your knowledge. This will help you stand out from other candidates and show the interviewer that you’re serious about the position. 

During the virtual interview, you should be prepared to answer questions about your experience, skills, and qualifications. Think of examples from your past experience that demonstrates your qualifications, and be ready to explain why you’re the ideal candidate for the position.

To Summarize 


Contentz Studio is pleased to announce the introduction of the new Cal-Hi Sports Podcast with Robert Bronstein. Robert is a veteran sports journalist who has covered high school for decades. His experience in the sports world gives him a unique perspective on the games, players, and teams. Cal-Hi Sports continues to provide viewers with the latest news and updates from the California sports world. The podcast will feature the best high school athletes coming out of Northern California right now. Listeners will be able to stay up to date on the latest in sports and get a behind-the-scenes look at the world of sports. With Robert’s unique perspective and the expert insights of his guests, this podcast is sure to become a must-listen for California sports fans.

The NorCal Real Estate Podcast

We are bringing the Norcal real estate market to you every month with insightful, informative, and entertaining conversations. We are featuring local real estate agents along with businesses who will join us to discuss the latest real estate trends and topics. Our podcast is not only for real estate agents but for anyone interested in learning more about the Norcal real estate market. In this article, we go over all the details about the new podcast we will be hosting!

Featuring Local Real Estate Agents That Are Experts In Their Area

Real estate agents play an important role in the buying and selling process. They are well-versed in local laws and regulations, helping buyers and sellers make informed decisions. By featuring these estate agents on our podcast, we can provide valuable information and insight to our listeners.

One of the biggest benefits of the NorCal Real Estate Podcats is the comprehensive information about the local market. The agents we feature are familiar with the area and can provide valuable insights that other real estate professionals may not be able to provide. For example, they can share information about the current market trends, the best neighborhoods, and the types of local properties that are in demand. This can help potential buyers and sellers make informed decisions.

Another benefit of featuring local real estate agents on our podcast is that they can provide detailed advice on the buying and selling process. They can provide tips on how to negotiate a favorable deal, how to stage a home for a successful sale, and how to navigate the paperwork involved in closing a deal. 

Every month we will be discussing different topics that are relevant to the Norcal real estate market. From market trends to investment opportunities, our podcast will keep you up to date on all the latest news. Whether you’re an experienced real estate agent or just starting out, our podcast has something for everyone. We are always looking for new guests to join us and share their expertise. If you’re an expert in the NorCal real estate market and are interested in joining us, please get in touch. We’d love to have you on the show. 

Featuring Local Businesses On The Podcast

Podcasts are a great way to reach a broad audience and spread the word about local businesses. For real estate professionals, showcasing local businesses on a podcast can be a great way to build relationships with potential clients, partners, and other professionals in the industry. 

Showcasing local businesses on a real estate podcast gives you the opportunity to showcase the local businesses in your area. This gives you the chance to highlight their unique offerings and to create a positive impression of the area. By doing this, you can create an atmosphere of support and collaboration between local real estate professionals and the businesses they serve. 

Featuring local businesses on a podcast can help to build relationships with potential clients. As people listen to the podcast, they will hear about the different local businesses and may be more likely to consider using their services. It is a  great way to build relationships with potential clients. 

Featuring these businesses on a podcast can also help to build relationships with other professionals in the industry. By talking about the different businesses in the area, you can create a sense of community and collaboration between real estate professionals. This can be beneficial to everyone involved, as it encourages the sharing of information and resources.

Why Be Featured On Our Podcast?

Podcasting and social content are great ways to get your message out to a wide audience. With the rise of digital technology, businesses and individuals alike have found podcasting and social content to be invaluable tools for connecting with their target markets. 

Being featured on The NorCal Real Estate Podcast is a great way to spread your message and build an audience. Podcasts are a great way to engage with your target market, as they enable you to share your thoughts, ideas, and stories in a more intimate way. Good content allows you to reach a larger audience than traditional forms of media, such as radio or television, as they are often available on multiple platforms and can be shared with ease. 

The video highlights that we provide are another great way to reach your target market. Platforms like Facebook, Twitter, and Instagram are excellent ways to communicate with your followers and build relationships. This is especially effective with visual content, as it enables you to engage with your followers in a more personal way. Additionally, social content allows you to easily share your content with a large audience, as it is easily shareable and can be quickly distributed. 

The NorCal Real Estate Podcast is a fantastic way to reach your target market. Podcasts allow you to engage with your audience in a more intimate way, while social content allows you to quickly share your content with a wide audience. Podcasting and social content are both cost-effective ways to build an audience and distribute your message.


The NorCal Real Estate Podcast will feature the latest trends, investment opportunities, and more. There will be new topics every month where you will get to hear from local businesses and real estate agents who are in the know. We look forward to having you join us on the NorCal Real Estate Podcast. Tune in to get the latest news and insights into the NorCal real estate market.

Turning Traditional Media Guides Into Digital Programs

The traditional media guide has long been a staple in the Promotion, Public Relations, and Marketing departments of any school or organization. It’s a comprehensive booklet that offers up-to-date information about the school or organization and its activities for the media. But, with the proliferation of digital solutions, it’s time to consider turning these traditional media guides into digital programs. 

In an ever-changing media landscape, the transition from traditional media guides to digital programs has become increasingly important. As more and more consumers turn to the internet to find their news, entertainment, and information, media outlets must adapt in order to stay relevant and reach the widest possible audience. This shift towards digital media has opened up a host of benefits for media outlets, including increased efficiency, better visibility, and improved content delivery. There are a number of advantages to turning media guides into digital programs and we wanted to highlight 7 benefits of doing so.

Reason 1 – More Efficient 

The most obvious benefit of transitioning from traditional media guides to digital programs is increased efficiency. With digital programs, media outlets can quickly and easily organize and update information, allowing them to deliver more timely and accurate content to their audience. Additionally, digital programs are much easier to navigate than their traditional counterparts. Users can quickly and easily access the information they need without having to deal with the cumbersome and often outdated organizational structures of traditional media guides. By investing in the initial development and ongoing maintenance of the program, you can save time and money by not having to constantly print, distribute and store physical media guides. 

Reason 2 – Reach A Larger Audience 

Digital programs can help you reach a much larger audience than traditional media guides. With digital programs, you can reach potential customers and media outlets all over the world with a single click. You won’t have to worry about printing, shipping, and storing thousands of physical media guides, which can be a costly endeavor. They are easily accessible from any device, including computers, tablets, and smartphones, which makes them ideal for sharing and collaborating with others. Additionally, digital programs can be updated instantly, whereas print programs require that users find, purchase, and install the latest version. By making the switch to digital, media outlets can reach a larger audience by leveraging the search engine optimization (SEO) capabilities of digital platforms. Additionally, digital programs are often more accessible than traditional media guides, allowing users to access the content they need from any device with an internet connection. Digital programs improve content delivery. With digital programs, media outlets can easily embed videos, graphics, and other multimedia content into their platform, allowing them to deliver more engaging and interactive content to their audience. 

Reason 3 – Generate More Sales

Digital programs can help you make more money. By using digital programs, you can gain access to a much larger audience and generate more sales. You can also use digital programs to collect data and analytics on customer behavior, allowing you to strategically target potential customers more with promotions and advertisements. Digital programs can help promote your program. With digital programs, you can easily distribute news and updates about events, activities, and other important information to the media and potential customers. You can also use digital programs to engage with your audience and build relationships, as well as build brand loyalty. 

Reason 4 – Access To Analytics 

Additionally, digital programs allow media outlets to utilize A/B testing and other forms of analytics in order to better understand how their content is being consumed and engage in more effective marketing campaigns. The transition from traditional media guides to digital programs also comes with a host of other benefits for media outlets. Digital programs are more cost-effective than traditional media guides, as they require less manual labor and printing costs. 

Reason 5 – Easier To Store And Stay Organized 

As such, digital programs are increasingly becoming the preferred choice for businesses and individuals. Digital files and documents are stored virtually, eliminating the need for bulky filing cabinets or shelves. This makes it easy to store and organize digital documents and programs in the cloud, allowing users to access the information they need anywhere they have an internet connection. Digital programs can be downloaded and used without any extra cost. This makes them ideal for businesses that need to save money on paper and ink costs. Additionally, digital programs are often much cheaper to purchase than print versions.

Reason 6 – Easily Customizable

Digital programs can be more easily customized and targeted to specific audiences, allowing media outlets to better reach their intended demographic. Finally, digital programs offer more opportunities for user engagement and feedback, giving media outlets more insight into how their content is being consumed and allowing them to make improvements as needed. 

Reason 7 – Increased Visibility

The transition from traditional media guides to digital programs provides media outlets with a number of advantages. From increased efficiency to improved visibility, digital programs are a powerful tool for media outlets looking to stay relevant in an increasingly digital world. By making the switch to digital, media outlets can leverage the opportunities that come with digital programs in order to reach a wider audience, deliver more engaging content, and better understand their audience.


Digital programs offer a number of advantages for schools and organizations. By taking advantage of the cost savings, reach, and promotional opportunities afforded by digital programs, you can increase your program’s visibility, generate more sales, and build better relationships with the media and potential customers.

Analytics, Reporting and Conversion for Podcasts and Videos

The digital age is a beast.  If you produce content, there are unlimited inputs and outputs, platforms to consider and comments that can make you want to rethink your strategy entirely. Information is everywhere.

On one hand, it is raw and nobody knows how an audience will react to your content until it is out there in the real world and enough people see it where you can tell if it is well received. Phenomena like TikTok and Instagram pop up effectively making success stories out of individuals winging it. On the other hand, services like Google Analytics and Facebook enable reporting and testing to an extent where you can craft your show to drive better results, nearly in real time.

Analytics and metrics help you understand how the audience interacts with content and where the audience comes from. This information can help make decisions about what to produce and how to do it.

What are analytics for podcasts and videos?

Analytics are measurements of the engagement around your show. Reporting is the format of the analytics data.  And conversion relates to the rate at which your goals are met.  For example, does the audience convert to the next step within your objective? If they do take the next step, that is conversion.

Key performance indicators (KPIs) are the metrics that you establish for your objective.

When we talk about show development, podcasts and websites, there are key metrics to keep your eye on. Your show’s key metrics could depend on your objective. Somebody selling ads will want the audience to interact with your show and have long sessions of screen time, where they don’t leave the show. Somebody that wants to be viewed as a consultant may prefer click throughs during a break.  Somebody that publishes short videos may just want views per month.  

Common Metrics for Podcasts and Videos

Check out the major metrics to consider when hosting your particular media production. Understanding these will go into your long term strategy and also adjustments you will make to meet your objectives in media production.

Metrics for Videos

Video metrics can give you insight about how your audience engages with your content on places like YouTube and Vimeo. 

  • Subscribers: the number of users that opt in to receive alerts about all videos you publish.
  • Unique viewers: the number of different people that have watched your video.
  • Avg. view per user: how many times a particular user views your video. 
  • Avg. watch time: the average amount of time that an individual watches your video.
  • Views per video: how many total plays your video has.
  • Engagement: social shares and comments that users leave on your video and/or use with your video.

Metrics for Podcasts

Podcast metrics can give you insight about how your audience engages with your content on places like Sounder, Spotify and iTunes. 

  • Subscribers: the number of users that opt in to receive a notification when your podcast episodes are released.
  • Unique listeners: the number of unique users that listen to your podcast episode.
  • Downloads: the number of times people download your podcast episode.
  • Listeners per episode: the number of unique listeners that choose to listen to your podcast episode.
  • Plays per unique listener: the average number of plays per unique user.
  • Avg. listens per unique listener: the average number of times that 
  • Avg. listen time: the average length of time that people listen to your episode.
  • Avg. listens per episode: the average number of listens across multiple episodes.
  • Traffic Sources: the source of listeners that log on to your episodes.
  • Keywords: keywords that people enter to find your show and end up listening.
  • Audience Demographics: age, location, and interests information about listeners.
  • Engagement: social shares and comments that users leave on your video and/or use with your video.

Metrics for Websites

Website metrics can give you insight about how your audience engages with your content on your website. 

  • Unique visitors: the number of unique users that visit your website.
  • Page views: the number of page views on your website
  • Avg. page views per user: the average number of pages that a user visits on your site.
  • Traffic Sources: the source of users that visit your site.
  • Conversions: the number of conversions on your website. Conversions are set up within metrics by you.
  • Audience demographics: age, location, and interests information about users on your website.


Conversion metrics can give you insight about how your audience engages with next steps produced in your content.

  • Ad click-throughs: the number of times someone clicked on an ad out of your episode.
  • Email subscriber: the number of people that register to receive emails from your organization.
  • Subscriber: the number of people who opt-in to receive alerts when a new episode is released.
  • Schedule meeting: the number of users that deliberately schedule a meeting when watching your episode.
  • Orders: the number of orders generated by click-throughs on your episode.

Editing and Post Production for Videos and Podcasts

Editing is the final process around producing your show. After editing you are ready to promote your content.

Editing consists of taking the video and audio footage and bringing it together in a cohesive package that makes sense. During the capture process of show development, where you recorded video and audio, many clips were captured for use.  Editing is the process where you cut out moments that are not useful and you transition between clips to help the audience process the footage.

The formal definition of editing is to prepare (motion-picture film, video, or magnetic tape) by deleting, arranging, and splicing, by synchronizing the sound record with the film, etc.

Video Editing

Pros use software such as Adobe Premiere, Adobe After Affects and Final Cut Pro to edit video clips and add transitions. Canva, an online software as a service solution is also a simple program to get started editing videos.

Video editing is an artwork in and of itself. Define a style for opening, closing and transitions between clips. That baseline can help your videos look professional and deliberate, even with less experience than other editors.

Audio Editing

Pros use software programs like Adobe Audition to edit audio footage.  Audition allows you to control all aspects of the captured audio.  Adobe states that Audition is a comprehensive tool set that includes multi track, waveform, and spectral display for creating, mixing, editing, and restoring audio content.

Similar to video editing, you want to establish a standard beginning, end and transition style as a baseline to your productions. From there, you can drop in more clips and add transitions, but that baseline helps to establish professionalism right away.


Think of transitions in video and audio clips where it is a technique used to connect one shot or clip to another.  

Video Transitions

  • Standard Cut 
  • Fade In
  • Fade Out
  • Cross Dissolve
  • Wipe
  • Iris
  • Flip

Audio Transitions

  • Standard Cut
  • Fade In
  • Fade Out
  • Music or Sound Effects

File Types

The most common audio file type is MP3 and the most common video format is MP4. These file types are solid for distribution on a variety of platforms online and that makes them the primary files types that Contentz uses to deliver footage to clients for distribution.

Use of License Free Music and B-Roll Footage

Budget limits most small businesses from producing their own music or background video footage. Creative Commons (CC) is an internationally active non-profit organization that provides free licenses for creators to use when making their work available to the public. These licenses help the creator to give permission for others to use the work in advance under certain conditions.

Producers can use Creative Commons material so long as they clearly give credit to the owner. You can find license free audio and video footage to use in your productions, provided you credit the owner as described when you access the footage.

To properly attribute credit to the owner, include the labels below.

Attribution for Creative Commons

  • Title
  • Creator
  • Source
  • License

Set Design – Choose the Look and Feel of Your Show

Set design can help create ambiance for your production and it will support the style of your production.

For example, some shows take place in a laid back, more conversational tone, where guests and hosts sit on couches, perhaps in street clothes.  Other shows set the tone with a news desk type of look/feel, with two characters facing each other and looking eye to eye.

There are three popular styles of set design supported by Contentz. If you require a different set design, you are free to bring in your own props.

Casual Talk Show (Couches)

  • 2 couches
  • Floor lamps
  • Lapel microphones
  • Background
    • Green screen or dark shades
    • Signage: TV

News Desk (2 Chairs)

  • 2-4 chairs
  • News Panel
  • Green screen
  • Microphone stand on desk

Informal Studio Look (4-up Table)

  • Table – up to 4 people
  • Mounted Microphone extensions affixed to edge
  • Chairs not visible in camera angles
  • TV in background

How To Invite Guests to Join Your Podcast or Show

Guests can impact your show in a major way. A guest can bring awareness to your show, if they have an audience or following. A credible guest can give your show credibility for your target audience. Simultaneously a guest can damage your brand if they are not credible. If you host somebody that has limited knowledge on a topic that you want to present, then your audience will associate that experience with your brand.

You need guests to make things work.. The one caveat would be if you had planned a series that features your host walking through expert content as the sole character in the production.

For this example, let’s assume you want guests on your show. This article is designed to help you plan and reach out to potential guests.

List – decide what type of guests you want on your show

Start by making a list of target guests. Make a list of targets and why they would be good for your show. Look at the list and try to pull out the variables / traits that are common between your example guests.  You are looking for a pattern so that you can establish a process to invite guests over time.

For example, we made a list of different stakeholders at Green Circuits, when we launched the Green Circuits podcast.  The objective of the show was to showcase talent in the building and create engagement with past customers.  We used the show to highlight unique processes and views on the Green Circuits Team. We reached out to team members by email to gauge interest and offered them topics that were relevant to their job responsibilities.

Example Traits:

  • Job Title
  • Age
  • Expertise
  • Industry
  • Activity on Social media
  • Connection Type

Value Proposition – create an explanation about why the guest would want benefit from joining the podcast

Value proposition is defined as a promise of value to be delivered, communicated, and acknowledged. It is mostly used in sales.  

Use a value proposition when you approach a guest to join your show. The value proposition will become a big part of your message when you go to invite guests.

Sure – if you know the guest, it is possible that they will join as a favor, without all the formality. However, most shows developed by organizations want to accomplish an objective by producing the show. In order to get the best results, you want to consider value throughout your development so you are able to replicate processes that help the show sustain itself. Ask yourself, how does the show help your guests. Ask yourself, how does the show help watchers or listeners.  You don’t want to end up in a situation where if you run out of friends, you don’t have any guests on the show. Alternatively, if you can offer guests value for joining the show, there will be demand for the guest spots.

Questions to consider when writing the value proposition

  • What is the topic?
  • Who would be interesting to speak with about the topic?
  • How does this topic benefit the guest?
  • How does joining your show benefit the guest?

Example Value proposition

Join our show and we can help position you as the expert in local real estate, in front of our audience who are marketing experts and may be interested in partnering on a campaign about real estate content.

Outreach – How to Reach Out to Potential Guests and Schedule

Now comes the work. Most connections between show and guests start out with email or social messaging. Reach out to the guests and invite them to your show.  Don’t be offended when you get rejected or when there is no response. This piece of the process is a numbers game.  It gets easier after the first one.  Again, you want to build a process to attract guests with value but you could jump start things with a friend at first. Showing example episodes helps alleviate concerns about your intentions or the production value that can come up when guests consider joining a new show.

Intro Message – drafting, sending and follow up

A guest outreach message should consist of a warm greeting, value proposition, options for timing and next steps and example, if you have one.  This allows the target guest to make an educated decision about their interest. Always leave your contact information so the target guest can follow up and clarify if they want. In addition, offering your personal contact information personalizes the process and begins to build rapport.

Elements of a guest outreach message

  • Warm greeting
  • Ask
  • Value proposition
  • Link to book
  • Link to example
  • Personal contact information

Depending on your hosting setup, you could consider having the host send these messages. Bigger shows may have a production assistant that can help with this process. Smaller shows may have the producer / host perform all of this work.

Draft an intro message to invite guests via email, Linkedin, Instagram or voice. We recommend that you adhere to a 3 step process, where you email, call and text every time you perform outreach. This ensures that your target guest has seen your message. We do not recommend over messaging in terms of number of days. A good rule of thumb would be to reach out one time per week. After three weeks, move on to the next guest target.

Send Messages

Send your guest outreach message to 10 target contacts. If you book somebody, that is fantastic. If you do not book anybody, consider adjusting your message and/or reaching your contact list via a different method.

Scheduling & Initial Survey

Allow your target guests to schedule with a service like Calendly. This makes it so the guest can select the best time for their schedule and so there is no back and forth about timing. Secondly, Calendly allows you to collect information about the guest during the booking process and you can automate a lot of the messaging. You can even provide them instructions about how to prepare for the show via automation on Calendly.

Cheat sheet – Start a Professional and Engaging Media Show With 7 Decisions

Congratulations on making it through the media production planning module of Contentz’ courses!

You should have a fantastic vision, documented in a treatment document. You may have even added a competitive analysis section and target audience profile.

The next step is to create the show.  We have boiled this process down to 7 steps. Save this page so you can revisit the process and / or order services from Contentz vetted partners on Fiverr.

Define the theme of your media production.

The theme is similar if not identical to the summary section within your treatment document.  It should speak to the tone of the show and help a reader understand what to expect in terms of who, what, when, where and why.  Using a framing device to help people get the concept quickly is always great.  Here is an example: it is like Good Will Hunting meets the Daily Show. The theme is extremely important because it will help prepare guests, hosts and continue to define the way that you show is presented publicly in terms of messaging.

Who Will Host – self service or hire it out?

Who is going to host your show?  Obviously, this is a big part of things.  Think about this in detail, from both the obvious and less obvious ends of things.  For example, it is easy to think that you will host your own show. However, we recommend that you revisit this thinking and how many episodes you are planning to produce.  If you are the host, you must be realistic about your strengths and weaknesses.  Can you legitimately hold the attention of your target audience? If yes, great! If not, consider hosting with a professional host that can sit in and hold a conversation.  While you may be the subject expert on the matter, sometimes it results in more engaging content to have a host that doesn’t know tons about the topic, but where the host is great at engaging guests and helping them explain their position on things. Contentz maintains  a network of hosts that can jump in and host media productions on various topics.

Topics – series or topics, chicken or egg, guests or objectives

Plan 10 topics before you start production.  But note that one distracting aspect to Contentz media planning is that we have attached a process to a creative process. And, any creator knows that process doesn’t necessarily come before an idea.  Please note that topics work this way perhaps more than any other aspect of the show development process.  A great topic can attract a fantastic guest. Or, a fantastic guest can create the topic.  A series concept, where you plan a group of topics based on the idea of a series objective, could trump them all because it gives you the momentum to attract multiple guests versus one off.  Anyway, try to plan 10 topics before you launch.  This will help with momentum and you may see a pattern surfacing certain guests or even a series that appeals to engagement from partners.


Make a list of 5-10 potential guests before you launch. This process, coupled with the topic task above, will help you massage out the reality of the show. You may need to seek out different guest types if you can’t get engagement on your topics. Or vice versa – you may need to re-write topics. Another recommendation is to try random guests, who you have no connection with personally. While it is always good to seed initial guests with personal contacts whom we can trust, it is also invaluable to reach out anonymously and get real world feedback about what you are trying to do.  Leverage your treatment and summary data to help improve engagement. Once you have episodes up and running, then the episodes can speak for themselves, but that awkward time when you don’t have any content to point to can be less awkward if you present a professional treatment document for review.

Look / Feel

Create a logo for your show. You can visit fiverr and get a professional example for about $50. Add this to your treatment and now you look uber professional.  Take the logo, log onto Canva and create some social graphics as well. You can toy around with Canva to establish a social media kit, or different graphics that can be used to promote on LinkedIn, Facebook, Twitter, Instagram, YouTube and more.  Canva is an awesome tool that is super inexpensive and makes you look professional. Have the look and feel ironed out before you release your first episodes. You will need these assets to promote the show before and after release.  Also, just in case you were wondering, sure – you can wing it and have a show that deliberately looks low budget.  Yeah – sometimes you see that, like on Borat or whatever, but it is limiting. Not everybody gets the joke and nobody is going to shame you for looking professional.


Take the data from your target audience worksheet earlier in this process.  Edit the summary and traits. Decide how you will engage potential viewers prior to release. Decide how you will engage potential viewers after launch. Write out a couple of bullets in the treatment plan and develop any assets (look/feel) above.  Free examples are email or publishing to your social profiles, or partner outreach to promote your show. Paid examples are Instagram advertising or pushing out a paid LinkedIn message.


Captain obvious here but you are going to want to establish an ongoing production schedule.


  • Monday: promo, editing
  • Tuesday: release, weekly production meeting
  • Wednesday: post show promo, interview for next episode
  • Thursday/Friday: guest outreach, pre production

Run Competitive Analysis on YouTube, Apple Podcasts

Look at some real world examples before you start recording episodes of your show. Stepping through a competitive analysis can help save you time, heartache and budget when you are starting a new media production.

Apple Podcasts and YouTube actually serve as fantastic resources around competitive analysis. The podcast, video interview and webinar formats are established enough to where you can likely search and find similar shows online to what you are trying to produce. That is not to say that you shouldn’t produce your idea or that your idea is not unique enough to get traction.  The world is moving so fast that a quality production is always relevant. And, your distribution method can also add tons of value to your show.

Consider the competitive analysis piece as a way to differentiate your show and also as a way to identify what success looks like before you spend too much money.

Process to perform competitive analysis

  • Identify keywords
  • Pull up YouTube and search the keyword
  • Make a list of videos that address the topic
  • Watch them and read the comments
  • Revisit your mission and treatment.   Do you still believe it?
  • Make a list of topics that you would like to address or improve on in your show.

Questions to ask during competitive analysis

  • What are the main topics / problems that your industry solves?
  • Who are your top 3 competitors? What is their presence like on Youtube, Instagram? Linkedin?
  • Do your competitors offer a show?
  • What topics do they cover on their web page?
  • What guests / relationships do they promote?
  • How can you differentiate from competitors?
  • How are competitor shows formatted?

Series & Episode Planning

Consider the format of your show after performing your competitive analysis.  There are two questions to ask at this time, as you revisit your treatment and episode planning.

  • What topics have you logged during the competitive analysis?
  • Do the topics stand out differently than what you had originally planned?
  • Are there major topics that are connected that would justify a series within the show? Groups of related topics can present an opportunity. Note this for later in our show development series. A series can be a great way to initially engage sponsors for your production.

Going through the process of competitive analysis and decisions around the topics and tone are valuable for your long term success. Of course, you will continue testing and evaluating as you release episodes and get engagement with your audience.  But, some self check prior to an initial release can be very beneficial, especially if you are investing launch dollars.