Editing is the final process around producing your show. After editing you are ready to promote your content.
Editing consists of taking the video and audio footage and bringing it together in a cohesive package that makes sense. During the capture process of show development, where you recorded video and audio, many clips were captured for use. Editing is the process where you cut out moments that are not useful and you transition between clips to help the audience process the footage.
The formal definition of editing is to prepare (motion-picture film, video, or magnetic tape) by deleting, arranging, and splicing, by synchronizing the sound record with the film, etc.
Pros use software such as Adobe Premiere, Adobe After Affects and Final Cut Pro to edit video clips and add transitions. Canva, an online software as a service solution is also a simple program to get started editing videos.
Video editing is an artwork in and of itself. Define a style for opening, closing and transitions between clips. That baseline can help your videos look professional and deliberate, even with less experience than other editors.
Pros use software programs like Adobe Audition to edit audio footage. Audition allows you to control all aspects of the captured audio. Adobe states that Audition is a comprehensive tool set that includes multi track, waveform, and spectral display for creating, mixing, editing, and restoring audio content.
Similar to video editing, you want to establish a standard beginning, end and transition style as a baseline to your productions. From there, you can drop in more clips and add transitions, but that baseline helps to establish professionalism right away.
Think of transitions in video and audio clips where it is a technique used to connect one shot or clip to another.
The most common audio file type is MP3 and the most common video format is MP4. These file types are solid for distribution on a variety of platforms online and that makes them the primary files types that Contentz uses to deliver footage to clients for distribution.
Budget limits most small businesses from producing their own music or background video footage. Creative Commons (CC) is an internationally active non-profit organization that provides free licenses for creators to use when making their work available to the public. These licenses help the creator to give permission for others to use the work in advance under certain conditions.
Producers can use Creative Commons material so long as they clearly give credit to the owner. You can find license free audio and video footage to use in your productions, provided you credit the owner as described when you access the footage.
To properly attribute credit to the owner, include the labels below.
Attribution for Creative Commons