Blog

by Boomer Elmsdale

How To Invite Guests to Join Your Podcast or Show

Guests can impact your show in a major way. A guest can bring awareness to your show, if they have an audience or following. A credible guest can give your show credibility for your target audience. Simultaneously a guest can...

by Boomer Elmsdale

Planning Your Host & Style

A good host makes a good show. And at the same time, your host doesn’t have to be the next Oprah Winfrey to make a show work.  But before diving into production, you are going to want to identify who will...

by Boomer Elmsdale

Cheat sheet – Start a Professional and Engaging Media Show With 7 Decisions

Congratulations on making it through the media production planning module of Contentz’ courses! You should have a fantastic vision, documented in a treatment document. You may have even added a competitive analysis section and target audience profile. The next step is to...

by Boomer Elmsdale

Run Competitive Analysis on YouTube, Apple Podcasts

Look at some real world examples before you start recording episodes of your show. Stepping through a competitive analysis can help save you time, heartache and budget when you are starting a new media production. Apple Podcasts and YouTube actually serve...

by Boomer Elmsdale

How to Define Your Target Audience

It used to be that only television producers and the government cared about the target audience. Now, every role in every organization talks about their target audience. Think of your target audience as the a person you want to talk to. ...

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