How to Use Content in Order to Sell Medical Device Sales with Andrew McNaughton

Tamara Gocken

Content is the king. That is what we all heard, but not many companies have been able to take advantage of it. Content production is rapidly evolving due to the pandemic with the addition of Zoom panel production.

That is why we decided on doing a podcast regarding how to use content in order to support medical device sales with Andrew McNaughton.

Reaching Out to Doctors and Medical Professionals with Remote Content

Sales are always about lead generation and finding the best ways to get more money for your business. That is what Contentz LLC aims to achieve through the various services we offer. With the focus shifting towards remote content, salespersons need to have an agile approach towards doctors.

And that is what Andrew also addressed when we asked him about his approach to marketing, considering the ever-changing situation due to the pandemic.

He said, “Anything that drives engagement on a mobile platform can be great content” and pointed out how the majority of their market tactics revolve around targeting customers through mobile phones.

The traditional ways of contacting the customers entailed using in-person meetings. But ever since the pandemic struck, it has changed everything for businesses. Andrew further added to this point that they utilize Zoom and various other content creations.

With social media becoming an integral part of our lives, it can play a critical role in targeting doctors and medical professionals through remote content.

Podcasts and Zoom Panels Help in Creating Credibility and Engaging Doctors.

Creating credibility is one of the most important parts for any business to sustain. It is something Andrew lays a special emphasis on regarding using the right marketing ways to address the pain points and providing solutions for those problems. It usually entails asking questions such as:

  • What are the pain points that the doctors experience?
  • How can our solutions help them?
  • What role can our products and services play in streamlining the patient engagement process?

These questions revolve around building credibility, particularly for businesses in the medical devices field. Here is what you can do to have robust credibility and engage doctors.

  • Email Marketing: Andrew focuses on using email marketing, such as G Suite, for reaching out to the target audience in the wake of the pandemic.
  • Podcast: One of the best ways to explore and reach your target audience by providing valuable information is through podcasts. You can know more about how podcasts can help you at the Contentz remote studio.
  • Zoom panel production: Another great way to reach out to the target audience, whether you are targeting doctors, medical professionals, or anyone else, is through Zoom panel production. You can use it to offer great insights to your target audience through robust platforms.

Using Email and Text for Distributing the Podcasts, Zoom Panels, and Even Interviews

Email marketing is one of the oldest tricks in the books for marketers to find and lure their target audience. So why not harness its complete power by combining it with the new marketing strategies? Andrew tells how direct email engagement is working well to initiate some early conversations.

Reading a good piece of information can be helpful as it can enhance your knowledge and let you know about numerous new things. Here is how you can email for distributing valuable information available on your podcasts, zoom panels, and even interviews.

  • Send it out to reach the customer audience
  • Address and provide solutions for the pain points
  • Promote your brand through it

Andrew and his team rely on offline channels to reach doctors and medical professionals for stimulating conversations around patient engagement. And one of the primary ways they do it is by getting their message out to their customers through emails and texts.

When asked about finding new customers, he said “We’re using the email reach initially; I’m using some pretty basic tools, to be honest. We’re a very small launch company. I’m using G Suite addressing pain points, as I mentioned with our solutions, with our product, the digital knee”.

About Interview

When we talk about the medical industry, content has been the driving force to educate people and tell them more about the devices. With years of experience in the industry, Andrew gave away valuable insight about creating credibility and helping engage doctors. We discussed many things with him to give professionals better ideas for using content to sell medical devices.

Andrew McNaughton is the US Sales Director for OPUM technologies. His company offers medical devices, which automate musculoskeletal care with an AI-based wearable platform. The podcast explores different avenues to reach medical professionals and doctors.


Content is the most imperative part for any organization to grow its business. It is a vital investment that helps you reap numerous benefits throughout the long and the short run. So, now is the time for you to go out and engage the target audience through your words!

One of the most vital elements is to create credibility by getting experts by your side. Regular Zoom panel production can give you an advantage with your content creation strategy to help you grow.

If you need help with content creation, Contentz is here to assist you.