Explainer Video Boosts Company Conversion Rates By 75%
Are you looking to increase your reach online? Do you want to acquire more customers and create more selling opportunities with minimal costs? You need an Explainer Video!
Explainer videos are on the rise because they effectively help companies market products to consumers without blowing the marketing budget. With a 2-3 minute video, consumers learn what product or service a company offers, how it works and why they need it. Moreover, these videos deliver the content in a unique way, with fun animated elements and easy-to-digest dialogue.
Why do explainer videos work?
The key to these videos is that they are short, entertaining and more accurately communicate ideas to consumers than photos or text. That’s because with photos and text, the ability to interpret information correctly becomes of concern. A recent survey from a tech company found that explainer videos increased conversion rates by up to 75 percent! And some individual businesses reported conversion rates of up to 144%.
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What is an explainer video?
Looking to explain a product or service to your consumer?
Explainer videos are short and informative. Their function is to turn video views into sales by quickly describing how a product or service works. In many cases these videos are fun and capture the attention of the intended audience. Think about an infomercial for a cleaning product – just as much energy and information clipped down to a 2-3 minute, shareable video.
When you’re marketing a product or service that isn’t self-explanatory, you have to show your audience what the product is and how it works. Market research proves that online consumers are not interested in completing large amounts of research. This includes both watching long videos and reading lengthy documents to figure out what a product is and how it will help them.
The best-marketed products are those that consumers understand immediately. An explainer video is as much a part of this process as your website design and product packaging.
The faster you can deliver this information to the consumer, the better.
Explainer videos work because consumers need to SEE the product/service at work to be convinced of its value. This helps consumers to fully understand its potential benefits.
Successful sales campaigns integrate many types of marketing to reach clients. Explainer videos are the visual component of your sales campaign. If a picture is worth a thousand words then a video is worth a million.
Why is it effective?
According to a recent survey conducted by VideoRascal.com, people are 85 percent more likely to purchase a good or service if they watch an accompanying explainer video.
By using this easy-to-digest format, you are taking the work out of the decision for your potential customer because instead of forcing them to research the need for your product or service, the explainer video shows customers why they need it. This is what we do; this is why you need it. Voila!
What should companies use explainer videos for?
Explainer videos are not only for small companies. Media giants like Google and Apple use explainer videos to showcase new products and services as well as to explain individual features of emerging products.
Check out some of the most successful explainer videos on the market and get inspired to create a video with as much oomph and potential!
Top Explainer Videos:
The LOL Video
Dollar Shave Club has one of the best explainer videos out there because it communicates to consumers exactly what the company offers in just 90 seconds, using humor. This video capitalizes on the share-worthy component of explainer videos. It is also hugely responsible for launching the startup into stardom. And, while this particular format is live-action, humor can be used in any type of explainer video to garner the same results. Watch the video.
The Animated Video
These animated explainer videos are becoming increasingly popular. In fact, they are the most popular type of explainer video currently on the market. Wizziki uses a creative superhero-themed cartoon to sell a hiring service to businesses in less than two minutes. It’s a great example of the B2B (business-to-business) potential for these videos. Watch the example.
Similarly, Mint used an informational, animated explainer video to sell its personal finance services to customers. Watch video.
Whiteboard Explainer Videos
These videos feature someone drawing on a whiteboard so they are partially animated, partially live-action. They pack plenty of punch with consumers and tend to be lower cost. Cumulus offers a good example. Watch the video.
Many of these explainer videos have gone viral because they combine a product/service that people need with high-quality video and eye-catching graphics and design.
What do you stand to gain?
In addition to better conversion rates and increased revenue, an explainer video offers more value than meets the eye. Consider these additional benefits of adding an explainer video to your sales campaign:
- Lower customer acquisition costs
- An easy way to track potential customers online
- A visual tool that can be shared across media platforms
- Better ROI (return on investment)
- A higher Google search rank for your website
- Increased web traffic
- An easier way to communicate with both existing customers and potential customers
- A better chance at “going viral”
Why should Contentz create your explainer video for you?
So, you know you need an explainer video, but why should you let Contentz create your explainer video for you? Because we’re experts.
The better quality the video is, the more likely it is to work in your favor. Every piece of information you put out into the universe about your business says something about your product or service. Consumers who see high-quality content will make the connection that the product or service you offer is also high quality. Unfortunately, the reverse is also true.
Remember, high quality doesn’t mean high cost.
At Contentz, we combine an expert knowledge of the best video software on the market with one-of-a-kind ideas curated by our creative team. This helps you deliver a positive message to consumers.
We also know that our explainer videos are marketing YOUR business, so we work one-on-one with clients to create content that sells your individual message to the world.
At Contentz we take into account the product/service, the personality of the business and the goal of the video to create high-quality content that will impress potential customers and give your business a boost.
Our videos don’t just look good, they are designed to be shareable pieces of media for every platform. Put the video on your website, link it to your twitter, post it to Instagram, YouTube, Vimeo and more. There are no shortage of ways to share your videos with customers and the more places you share to, the better chance your product or company has at “going viral,” which will only lead to even MORE sales for you. Cha-ching!
Creating ONE video with many marketing opportunities is the best way to limit your costs without restricting reach. And, as your business expands to new products and services, you’ll see the need for individualized explainer videos for each new component.
One amazing product/service (provided by you!) + a highly creative team of expert video curators + one-on-one consulting = a quality, low-cost video that will MAKE you money.
Opportunities to get more bang for your buck
Your explainer video shouldn’t be contained to your website, although that’s a great first step! Get the most bang for your buck by utilizing social media and video sharing websites to reach a larger audience and boost sales.
- Use your explainer video in Facebook campaigns to reach a larger audience
- Upload your video to YouTube, Vimeo or another video sharing site.
- Share your video through all social media channels available to your company
- Utilize tags and other marketing strategies to maximize reach
- Go viral by creating a video that appeals to a large audience
- Continue to share your video again and again, a potential customer could become an actual customer through the power of repetition